Tuesday, October 27, 2015

Philippine Seven Corp aka 7-11 expands to Cagayan de Oro City

Last May 2015, we seen a lot of 7-Eleven stores sprouting and opening here in Cagayan de Oro City. To date, there are about six (6) stores - the latest was in Velez-Recto (aka Likoan-Kapitolyo). By the year's end, there will be four more to a total of ten. Cagayan de Oro is the second city in Mindanao that 7-Eleven expanded to. Davao City was the first last April 2015.

Last Saturday, Oct 24th, after months of soft opening, the 7-Eleven Limketkai Branch (the one in Limketkai Luxe Hotel) grandly opened. Coincidentally, it is also the 1500th 7-Eleven Branch. Gracing the event are 7-Eleven executives, Vice Mayor Ian Acenas and Mr. Lambino Limketkai.

The six stores here in Cagayan de Oro are: Georgetown/Liceo; Limketkai Luxe Hotel; Caltex Gusa; Primavera (pueblo de oro/SM CdeO); Petron Xavier Heights; and Velez-Recto (likoan-kapitolyo). "After Cagayan de Oro, we expand to Iligan City and Gen. Santos City next year" said Mr. Jose Victor Paterno, Philippine Seven Corporation President and CEO.

Before the event, I talked to a 7-Eleven executive and he said that he is amazed that the slurpee here in CdeO is twice or even more bigger sales than of Metro Manila. I then said to him that its because of two things: one is that there is a university nearby and the students loved it and; second is that it is hot like summer here. He is more amazed on the first than of the second, so I pointed to him the direction of MUST.

As a Manileyo transfered here in CdeO, I can clearly say that I grew up with 7-Eleven. The love affair started in 1995 as a college freshman who always takes out "big uhaw' sized Gulp or large slurpee with premium bola-bola siopao ir big bite spicy Hungarian sausage. Now that they have "city blends" why should i (still) go to an expensive coffeshop, which are both "from beans to cup" coffee.

Lastly, what makes me more in loved with 7-Eleven is that their new slogan "serving everyday heroes nationwide". You see, we the customers are always considered "heroes". I just then realized that no matter what profession or occupation we do, we are a hero to one another. That is why Im thankful to 7-Eleven for calling us hereoes and for coming here in Cagayan de Oro. Home sickness cured by the premium bola, city blends, gulp, big bites and slurpee.

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